Substantiating Sensory and Hedonic Claims

Substantiating Sensory and Hedonic Claims

Substantiating Sensory and Hedonic Claims - Statistical and experimental design considerations

 
Thursday 10th June, 2021
14:00-15:30pm UK (BST)

Sensory and hedonic claims are increasingly being used in product promotion to increase stand out and appeal. But what makes a valid claim and how can you ensure that your claims are reasonable and robust to challenge? This webinar will illustrate the different types of sensory and hedonic claim and will explain the guidelines to follow when designing claim support research. You will learn the differences between superiority, parity and unsurpassed, how these differences impact the statistical robustness of your intended study, the people you should include, and the questions that you should ask. We hope you will agree that this is “The Best Claims webinar... ever” !!

Presenters: 

Tracey Sanderson: Managing Director, Sensory Dimensions
Mala Choudhry: Project Manager, Sensory Dimensions
Gemma Hodgson: QiStatistics

 

Attendance is free of charge; please click here to register.