Sensory Testing is a rare capability within research agencies and yet sits at the heart of our expertise.
Sensory Testing bridges the gap between consumer marketing and product R&D.
Sensory Testing also informs cost management, recipe and process change decisions as well as supporting Quality Management, including policing taints and off-flavours.
The Sensory Fingerprint of a product drives consumer engagement, determines overall consumer appeal and defines brand identity. Knowing the sensory fingerprint of your brand is therefore critical to understanding your consumers’ experience.
Here at Sensory Dimensions, we have our own in-house facilities and fully trained sensory panels available to you.
Our flagship sensory solution is SensEye™ – an actionable, statistically valid, tool that defines and quantifies the individual sensory properties of products, in context with the overall market.
To know more about how Sensory Testing can help you achieve competitive advantage, please contact us.