SensEye™
Do you know what consumers experience when they use your product?
Do you understand its unique flavour, texture, aftertaste delivery?
Can you explain how the skin feel and fragrance of your brand differs from those of your competitors?
SensEye™ provides the answers to these questions and more.
The sensory experience of a product makes up its Sensory Fingerprint. This Fingerprint engages consumers, drives appeal and forges connection with your brand.
SensEye™ uses a team of carefully selected and trained sensory panel members to define and quantify the individual sensory properties that make up the overall experience of your product.
It is a comparative technique, comparing different brands and/or prototypes. Results have statistical validity, are visual and immediately actionable.
Find out how you might gain from getting to know your products with SensEye™.
