Claims Support & Substantiation

A compelling way of differentiating brands in a crowded market

Sensory and product claims provide a compelling way of differentiating brands in a crowded market, highlighting points of difference against competitors and affecting sales.

Increasingly, claims are being used in product promotion to increase stand-out and brand appeal but what constitutes a valid claim? How can you ensure that your claims are reasonable and robust to challenge? What evidence is required to ratify consumer preference and authenticate claims?

We help many clients to substantiate claims, either on-pack, or in advertising and promotions. We use traditional face-to-face research methods as well as using 3D digital technology that brings product and packaging claims to life. We also conduct claims research as part of home usage tests and at our state-of-the-art testing facilities in Reading and Nottingham.

To discuss any support you need in relation to sensory, product and pack claims please get in touch.