To increase strength and absorbency of a leading toilet tissue brand without compromising its trademark softness.
A series of design options were benchmarked against existing product and competitors using our SensEye™ methodology. Each attribute was assessed following a specific protocol using both in vivo and in vitro assessments.
A clear understanding of the interaction between product attributes and how this was impacted by design variables was created. A clear route for development of the ‘winning’ prototype was defined. Use of SensEye™ to assess subsequent development samples against the target saved both time and money.