Sensory Dimensions at SCS Formulate 2021
Personal Care & Cosmetics formulators realise the critical role that the sensory experience, particularly texture and fragrance, plays in product success. The ability to describe and measure the sensory characteristics of products and ingredients can facilitate reformulation, enhance competitor understanding and unlock the route to successful new product development.
Tracey Sanderson, MD of Sensory Dimensions, is presenting at the SCS Cosmetics Conference on 17th November: A Fresh Look for Sensory in Cosmetic Formulation.
The case study presentation will not only show how traditional sensory analysis is used to define and benchmark the performance of a personal care product but will also demonstrate how smart-speaker technology can improve the ability to capture data in-the-moment, in-context and hands-free.
Sensory Dimensions combines expertise in sensory testing, qualitative and quantitative consumer research to help clients maximise their competitive advantage.
We specialise in Claim Substantiation, Product Benchmarking, Product and Ingredient R&D, User Trials, Product Optimisation and Packaging Research, by using trained sensory panels, in-home user trials, or highly controlled evaluations in our state-of-the art facilities.
If you are visiting the SCS event on 16th & 17th November then please do visit us at the exhibition on stand 636. We are always happy to have a conversation about how we could help you with your sensory and NPD consumer research needs. Please do let us know if you would like a chat.