Increasing our Qualitative Research expertise – March 2022

Sensory Dimensions are are pleased to announce that Danielle Bonner has joined Sensory Dimensions as a Qualitative Research Executive. Danielle recently worked in Marketing in the Cosmetics industry for over 5 years (Coty and The Rodial Group) and has a Masters in Psychology.

Danielle joins our Qualitative team, led by Gemma Cudjoe, our Qualitative Research Director. Gemma joined us in 2021 from Mars-Wrigley, where she worked for over 20 years as a qualitative research expert, focusing on sensory, product and packaging research solutions.

Here is an example of how we are using qualitative research to help product developers: Making Concepts into Fruit Snack Products. This case study uses our popular proprietary qualitative solution ProductLabs™.

Our UK Research Hubs in Reading and Nottingham benefit from our qualitative focus group facilities.

Please get in touch if you would like to know more about how our qualitative research expertise can be tailored to your product and packaging development needs.