This event took place on 8th September 2021.

Ensuring your product meets the complex consumer demands is critical to product success. By exploring the psychological, personal and sensory factors that affect why the consumer likes and dislikes particular attributes enables you to develop your product to most effectively meet consumer needs.

Qualitative consumer research coupled with a range of different sensory techniques will help you to deliver the right product experience against the promise of the concept you have created.

This webinar will inspire you to generate consumer-centric learning at each of the touch points across the Innovation Funnel and through the Product Lifecycle post launch.


The presenters

Simon Hails is Director at Sensory Dimensions. He supports clients across the food, personal care, home, and healthcare sectors to create successful products and packaging and maximise competitive advantage. Simon has 13 years’ experience of NPD research and client consulting in FMCG with expertise in sensory and consumer research design, statistical analyses and modelling and the generation of strategic insight.

Gemma Cudjoe is Qualitative Research Director at Sensory Dimensions. She has 20 years’ client-side experience of qualitative research & consulting with agencies in FMCG. Gemma is a specialist in qualitative techniques for product, packaging, branding & communication with expertise in design, moderation, analysis and reporting of qualitative research.

You can also access this presentation through our YouTube channel.

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