Claims on cosmetics and personal care products drive sales, allow for differentiation in the marketplace and inform consumers about the performance and sensorial aspects of the product.
Testing a cosmetic or personal care product on target consumers at home alongside their normal daily beauty routine is key to substantiating claims that actually deliver upon their promises, building brand integrity and increasing repurchase rates. User trials also deliver a richness of insight that would otherwise go undiscovered.
This webinar will discuss the various considerations needed for home use testing and the different type of claims that can be substantiated.
Nicola Stendhurst our Research Director will be leading this webinar. Nicola has 11 years of experience in cosmetic claims substantiation, most recently as Product Testing and Claims Manager for Walgreens Boots Alliance, substantiating claims on brands such as No7, Liz Earle, Botanics, Soap & Glory, and Your Good Skin through clinical, in vitro and consumer testing.