Sensory Dimensions
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Claim Substantiation
Quantitative Consumer Research
Sensory Testing
Qualitative Consumer Research
Benchmarking
Product Optimisation
Defining the Roles of Pack, Product & Brand
Drivers of Choice In the Laundry Sector
Developing New Facial Moisturisers
Finding A Common Language For NPD
Sensory Acceptability of Smoking Control Products
Identifying Product Benefits
Facilitating Consumer Led Innovation
Making the Switch - Difference Or Similarity?
Understanding the Impact of Cultural Differences on Market Concepts
Exploring New Markets (Food)
Understanding How Consumers See Market
Developing the Optimum Product Range
Turning Product Concepts Into Reality
Identifying the Optimum Product
Putting New Flavours on the Map
Optimising the Whole Product
Food Claims
Mapping the Market
Monitoring Product Quality
Adding Value
Getting To the Bottom of Product Development
Giving Support To Product Claims
Supporting Product Innovation Through Research
Getting Emotional About Pack
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