Plastic, not so fantastic
In response to the ongoing debate about plastic in the environment we ran an online survey to find out how changing attitudes to packaging are affecting buyer behaviour. Using our consumer database of ~10,000 people across the UK, we found that almost 50% of the consumers surveyed believed that three quarters of their shopping comes in plastic packaging and overall, a massive 98% of consumers were concerned about plastic in some way.
And they should be… recent studies have shown that globally, we have produced more plastic in the last ten years than during the whole of the last century (Plastic Oceans). In fact, 300 million metric tons (MT) of plastic are now produced worldwide each year; half of which is single-use only, and up to 12m MT of this ends up in our oceans every year (Jambeck et al, 2015).
Shoppers are becoming increasingly aware of the environmental impact of products, and this trend can clearly be seen amongst consumers; most of whom think that too much plastic is used in packaging and that something needs to change. In due course, will consumers start to actively avoid certain brands solely based on their packaging?
Do you have questions you would like to ask your consumers? Do you want an easy way to find out their views and opinions?
We can create a bespoke online survey for you from a large consumer group across the UK or we can integrate one or two questions into our regular survey.
Plastic waste inputs from land into the ocean, J R. Jambeck, R. Geyer, C. Wilcox, T R. Siegler, M. Perryman, A. Andrady, R. Narayan, K. L. Law, 2015. SCIENCE13: 768-771