Did you go Dry for January?

Did you go Dry for January?

Dry January has been hitting our headlines and social media feeds. The UK campaign, organised by the charity Alcohol Change UK, saw an estimated 1 in 10* participants in the UK pledge to give up alcohol for the first month of the year.

The campaign encourages participants to take time to reassess their relationship with alcohol. Many see it as a chance to challenge themselves and take a break after the excesses of the Christmas and New Year celebrations.

Did you go Dry for January? We conducted a poll amongst our consumer database to see how people were actually responding to the challenge.

22% of our respondents** (higher than the predicted average!) had committed to a Dry January. Over half to kick-start healthy habits for the year, and a third just for the joy of a challenge. A determined 59% ventured solo on their sober journey, while others had roped in family and friends for support.

The good news is that 75% of those taking part said they did not find it difficult, or that is was at least easier than expected! Hardest was when out socialising with friends, particularly when others were drinking, and 10% opted to avoid temptation completely by not going out – although a useful tactic for saving cash, it’s unlikely to be sustainable for the long term!


What did people drink instead?

Surprisingly, only 15% turned to alcohol-free versions of their usual drinks (non-alcoholic beer, wine, gin etc), instead choosing to substitute with water, soft drinks and tea or coffee. This may have been part of a strategy to save money as alcohol-free drinks and mocktails can be quite pricey, or maybe a way to avoid temptation!

Is it worth it?

Generally, the response was positive with 1 in 3 reporting better sleep, more energy and a clearer head. A huge 90% intending to continue at least a reduced-alcohol lifestyle beyond January!


Consensus amongst the whole group, participating or not, was that it is a good idea to reduce alcohol consumption. A third went on to say that it shouldn’t be restricted to January – if you want to reduce your alcohol consumption, you can do it at any time of the year – although January provides a great opportunity to reset after Christmas and make a fresh, healthy start to the New Year.

So who’s up for Sober Spring?

*YouGov poll commissioned by Alcohol Change UK
**2000 responses



If you would like to receive a copy of the full report on this survey, then please contact us.