Blog

Cheers!…testing alcoholic beverages

June 23, 2013

We have a busy week in both Reading and Nottingham this week with a large consumer study on beer taking up most evenings. We love tests on alcoholic drinks, they are usually quite easy to recruit for and consumers turn up willingly and leave happy! Over the recent months we have worked on beers, red and white wines, champagne (everyone's...

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Finding your way in NPD

June 04, 2013

The value of qualitative research in exploring consumer reaction to new product concepts and motivations for purchase is well established.  It can help us understand more about what the consumer expects of our products and how we are performing against these expectations. So, if we think about orange juice, we may want to understand what the...

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