Studying Thermal Tasters

March 09, 2012

We are so excited to be sponsoring a PhD Student! For the next three years Candy, studying at Nottingham University, will be investigating the subject of thermal taster status and its impact on preference and taste acceptability. The discovery of the phenomena of the thermal taster is a relatively recent one, first reported by Cruz and Green in...

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Totally Focussed…

March 02, 2012

It's been a fantastic week…  it's all been about Qual with groups running at our centres in Reading and Nottingham where we've been exploring the complexities of Nutrition and Emotions. We can't say much about the outcomes but it has given us a chance to reflect on the enormous value of talking directly to your consumer when trying to build a...

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Beer Evaluation

February 06, 2012

Ever thought of how it might be nice to be paid to drink beer? Well our beer tasters do just that… but it's not as easy as you may think.  Last summer we entered into partnership with FlavorActiv to train a technical beer panel.  The group of 16 tasters can now recognize over 40 different flavour notes in beer and perform evaluations to the...

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Testing Personal Care Products

January 30, 2012

The fantastic shower booths at our Nottingham centre have been busy recently and projects have presented some interesting challenges to the team. Testing personal care products is of course, often carried out in-home. Home use testing (HUT) is excellent for investigating consumer reaction as it allows users to really see how the product works for...

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