Christmas Delivery

December 21, 2020

UK Consumers are considering many factors as they prepare for Christmas this year. As well as local COVID tier restrictions, environmental concerns and efforts to support local businesses are influencing consumer choices for gift and food spending this festive season. In this year of uncertainty, stock piling and social distancing how have...

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A Nation of Tea Drinkers: UK tea habits

June 15, 2020

Every day in the UK, the National Grid prepares for a surge in use after popular TV programmes, as kettles go on throughout the country for a cup of tea ( We know we are a nation of tea-lovers in the UK, but how do we prefer our tea? What is the most popular? and how have our tea drinking habits changed? What's the Tea? We...

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Bring your Concepts and Packaging to Life

April 23, 2020

Bringing your Ideas, Concepts and Packaging to Life With most consumer research now being pivoted online, research that looks at ideas, claims and concepts is, not surprisingly, taking priority. Where the research fits in a client’s innovation process is broad: from an embryonic idea, to a fully branded, final positioning + product range...

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Keep your R&D moving forward during Lock Down - Part 2

April 16, 2020

Social distancing to control the spread of Covid - 19 changed the face of consumer research almost overnight. Face to face testing of products by consumers in Central Locations became impossible to justify against the safety of researchers and respondents and like all our partner agencies, Sensory Dimensions, quickly postponed much of its planned...

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Sugar Reduction: The Challenging Necessity

August 11, 2016

Sugar Reduction - the challenging necessity by Melvin Jay, Gunna Drinks Sugar reduction has become a challenging necessity. A necessity because high sugar consumption combined with sedentary lifestyles means Western populations are now faced with a life threatening and economically harmful obesity epidemic. Challenging because humans seem to...

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Just about Right Scales and Penalty Analysis

April 14, 2016

JAR Scales and Penalty Analysis Product development and marketing teams are often facing a common problem. How do we identify those ‘must have’ attributes in our products? How can we know which ones to dial up or down to increase preference? What is the optimum level of an attribute? Just about Right (JAR) scales are commonly used in...

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