Blog

London College of Arts

March 14, 2017

On Monday we had our annual visit from the London College of Arts students. These amazing 2nd year under-graduate students come as part of their Cosmetic Science course to learn about how Sensory and Consumer Research can give them the insight they will need to develop the winning cosmetic products of the future. We discussed Sensory Profiling...

Read more

Sugar Reduction: The Challenging Necessity

August 11, 2016

Sugar Reduction - the challenging necessity by Melvin Jay, Gunna Drinks Sugar reduction has become a challenging necessity. A necessity because high sugar consumption combined with sedentary lifestyles means Western populations are now faced with a life threatening and economically harmful obesity epidemic. Challenging because humans seem to...

Read more

Implicit Measures for Consumer Research

June 12, 2015

The last few years have seen an increasing interest in the use of so called ‘implicit measures’ to assess consumer opinion of products, packs and marketing materials. So what are Implicit Measures and how do they differ from our more traditional, explicit, or self-report, methods?  When we use explicit, or ‘self-report’ methods, we ask...

Read more

Code Bias

April 22, 2015

A very interesting item in the Spring issue of the Institute for Perception Newsletter discusses the issue of Code Bias in product testing. Code bias occurs when the number codes on our samples, in themselves, contribute to the response or sample selected by the respondent. The example quoted is that from a Chinese research study. In China, the...

Read more

Temporal Check All That Apply

April 01, 2015

Temporal methods are those that collect data on how the intensity of sensory characteristics change with time.  They include Time Intensity, which tracks just one attribute; Progressive Profiling, where a group of attributes is rated at pre-defined time intervals; and more recently, Temporal Dominance of Sensations (TDS). In a TDS study, the...

Read more

Music and Food – How Do They Go Together?

January 20, 2015

Have you ever wondered how restaurants choose the music that they play? Most likely it is just down to the personal taste of the restaurant manager, but has the choice of music ever affected your enjoyment of your meal? Further, do you think that the music has actually influenced the way you have perceived the tastes and textures of that meal and...

Read more

123

Get In Touch

Contact us to see how we could help with your business.

Contact Us