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Workshop: Developing Sensory Claims

August 07, 2018

Developing Sensory Claims Thursday 8th November, Sensory Dimensions, Reading Sensory claims provide a compelling way of differentiating products in a crowded market. However, before making any claim about the taste of a food or beverage, it is essential to have up to date and relevant evidence to support that claim. In this workshop you will...

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Sierra Leone Update

June 20, 2018

Sierra Leone – Update 2018 We have continued our work with the charity Rory’s Well this year and in April, Pam Beyts and Amanda Talbot returned to Sierra Leone to review the progress made in existing programs and gather information about the local district that we will be aiding in the future: Sonjour 1. This visit was a follow up to last...

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Beyond the P Value

May 25, 2018

Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...

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Reproducibility of Hedonic Data

May 18, 2018

Consumer benchmarking studies form a common part of competitor tracking and product quality management. A shift in hedonic ratings against competitors helps to determine if our product quality is stable and may also highlight quality improvements by the competition. It follows that benchmarking assumes that a product’s hedonic ratings are...

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Where shall I sit?

May 09, 2018

Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...

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What's in a Name?

April 24, 2018

Food-Inspired Baby Names Amongst much speculation over the name of the new Royal prince it was topical to read this morning that food inspired baby names are predicted to be 2018’s big trend. Whilst we can all safely assume that the fifth in line to the throne will not be a Basil, Kale, Angus, Chip, Caesar, Herb, Mac, Rye or Fig, it is...

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