laundry testing
Case Study Drivers of Choice in the Laundry Sector
Using our Implicit Testing we were able to define the emotional benefits that discriminated our client’s product from its main competitor. View Case Study

What We Do

At Sensory Dimensions we work with our clients to develop and improve their products. Experts in food, beverage, pharmaceutical, personal and household products research, we use a variety of approaches to address NPD, marketing and QA questions. We focus on giving you the best service available.

Our Services
News We Have Moved After more than 25 years, Sensory Dimensions has moved its Reading HQ, from the University of Reading campus to a small... Read More
Blog Reproducibility of Hedonic Data Consumer benchmarking studies form a common part of competitor tracking and product quality management. A shift in hedonic... Read More