Capturing consumer behaviour and attitudes in the moment of truth has always been a challenge – but WhatSAM enables you to do exactly that.
WhatSAM is our innovative consumer research solution, utilising instant messaging services like WhatsApp to dive into consumers’ everyday lives and collect real-time feedback on your product, packaging or brand. WhatSAM is a multi-media data collection approach that allows you to:
SAM-Sensory Dimensions is running a series of FREE webinars showcasing our innovation programme. Our first one: ‘WhatSAM’ explored how this new multi-media approach can add extra insight to your research!
Missed the webinar? Catch up here.