Implicit testing with SynaSenseTM
People’s connection to products and brands is driven by the emotional connection they make. These System 1, intuitive or gut responses, drive many of our purchase behaviours, decisions, and choices. By measuring these responses, we can tap into the way people really feel about our products, our brands, and the claims we make about them.
SynaSenseTM uses the BrainLink platform to assess consumer’s intuitive response. BrainLink can be used to define and compare the emotional and functional profiles of products and brands as well as explore Claim Believability and Ownership.
SynaSenseTM collects both implicit and explicit responses so that you can see the difference between what people say about your brand and what they actually feel.
Use SynaSenseTM to:
- Understand why your product or brand is declining
- Define communication and marketing strategies
- Work out how to position your brand against the competition
- Save time and money on Claim support but determining which Claims will work for your brand and which sit better with competitors