Navigating the Innovation Funnel
Navigating the Innovation Funnel using Sensory and Qualitative Research
Wednesday 8th September 2021
14:00-15:00 BST (London)
This webinar will show how qualitative consumer research coupled with a range of different sensory techniques will enable you to deliver a product experience that meets the promise of the concept you have created.
Ensuring your product meets the complex demands of your consumer is critical to product success. Exploring the psychological, personal and sensory factors that affect why the consumer likes and dislikes particular attributes will enable you to develop your product most effectively to satisfy consumer needs.
This webinar will inspire you to generate consumer-centric learning at each of the touch points across the Innovation Funnel and through the Product Lifecycle post launch.
What will be covered?
- Idea generation and Category exploration
- Prototype evaluation and optimisation
- Defining design guard rails
- Maintaining product desirability and quality after launch
The session will be delivered by experienced researchers and will feature case studies and Q&A.
Attendance is free of charge. Register here.