Implicit Testing in FMCG
Implicit Testing in FMCG Product & Packaging Research
Product developers and researchers are aware that despite great market research results, products often don’t succeed once in market and so are seeking alternative and complementary research tools. Typically, purchasing behaviour is strongly influenced by feelings and emotions and implicit testing offers us a way to understand these feelings and emotions without the biases that can sometimes influence more traditional explicit questionnaire based techniques.
At Sensory Dimensions, we are using Reaction Time and Face Reader based implicit testing to complement explicit testing. We have examined food, personal care, products and packaging and in this webinar we will take you through some of these case studies. We also share our views on the best applications of implicit methods to enhance consumer insight.