Gut Health: Consumer Awareness and Motivations

Gut Health: Consumer Awareness and Motivations

Gut Health: Consumer Awareness and Motivations

Sensory Dimensions

17th March 2021, 2pm UK (GMT)

Interest in the area of gut health continues to soar as consumers strive to boost their immune system. The coronavirus pandemic has acted as a trigger, enhancing consumer awareness on digestive health and its impact on overall health and well-being.

The projected market size of digestive health products is expected to reach USD 57.54 billion by 2025.  According to SPINS data the digestive health industry currently stands at approximately US$1 billion dollars with the market dominated by popular ingredients like probiotics, prebiotics and digestive enzymes. 

It is understood that globally about a quarter of consumers suffer from lower digestive health issues with 50% of consumers going further and claiming that this has a moderate or even severe impact on their overall health (Euromonitor International’s Health and Nutrition Survey 2020). 

Our one-hour webinar will delve into consumer awareness around digestive health, its impact on overall health and well-being and what actions consumers are taking to support it.

The webinar is free to download and watch at your leisure, simply fill in the form below to access it: