Emotion drives choice of products and brands

People’s connection to products and brands is driven by the emotional connection they make.

These System 1, intuitive or gut responses, drive many of our purchase behaviours, decisions, and choices. By measuring these responses, we can tap into the way people really feel about your products, your brands, and the claims people make about them.

SynaSense™ collects both implicit and explicit responses so that you can see the difference between what people say about your brand and what they actually feel.

Use SynaSense™ to:
Understand why your product or brand is declining.
Define communication and marketing strategies.
Work out how to position your brand against the competition.
Save time and money on claim support and determine which claims will work for your brand.
Find out more about SynaSense™ by watching this short video andpodcast.