Qualitative

Benefit from our powerful qualitative insights

Sensory Dimensions delivers powerful qualitative insights into how consumers use your products and has a deep understanding of the must have characteristics and emotional connections required for product success.

Gemma Cudjoe – formerly 20+ years at Mars-Wrigley – leads our Qualitative offer. Gemma and the team have delivered a wide range of multinational projects from the fuzzy front end of innovation, to prototype optimisation and understanding product performance after launch.

Stakeholder relationship building and storytelling skills enable insights and actions to be presented in a dynamic way.

We have in-house viewing facilities at our UK hubs in Reading and Nottingham.

Please get in touch if you have a forthcoming research project that could benefit from our Qualitative expertise, or want to hear about ProductLabs™ – our proprietary, agile, co-creation solution