Packaging
Our method agnostic approach to packaging research means that we tailor our approach to address your packaging objectives.
We use qualitative, quantitative, face-to-face and online approaches, depending on your research brief.
Packaging performance KPIs can be quite diverse and sometimes conflicting so it’s important that you use a versatile agency that will design the research appropriately.
Our packaging expertise is based on the sensory and functional benefits of packaging and helps clients achieve congruence with the product experience.
A popular solution is our SynaSenseTM approach which uses implicit techniques to identify a spontaneous, more emotional, reaction to packaging.
We also have access to digital 3D movie technology – to demonstrate the consumer benefits of new packaging online, without the need to manufacture mock-ups, or evaluate packaging face-to-face.
Please contact us to find out more.
