Bring your concepts to life

ProductLabs™ defines the sensory guardrails for products based on the expectations generated by the concept. This enables technical developers to bring your concepts to life.

During a series of interactive and creative workshops, we provide consumers with the tools to articulate what combination of sensory attributes they expect from the concept.

For example:

How thick should it be?

How sweet?

How big should the pieces be?

What ingredients would there be (or not)?

What would the packaging look like?

You can use ProductLabs™ to:
Turn concepts into actionable sets of clear development guidelines.
Define the stretch and limits of concepts.
Determine the fit of prototypes to the design target.
Understand the ingredients that will work on your pack label.
Select a pack that fits with the concept.

Please contact us to discuss further.