ProductLabs™ defines the sensory guardrails for products based on the expectations generated by the concept. This enables technical developers to bring your concepts to life.
During a series of interactive and creative workshops, we provide consumers with the tools to articulate what combination of sensory attributes they expect from the concept.
How thick should it be?
How big should the pieces be?
What ingredients would there be (or not)?
What would the packaging look like?
Please contact us to discuss further.