User Experience, or UX, has become a fashionable term.
In CPG, we have always known that product usage and consumer experience is the key driver of repeat sales and long-term success in the market.
That’s why we have perfected the measurement of product performance and invested in state-of-the-art facilities, as well as innovated by using voice activated technology in the home to capture those critical moments of the consumer experience.
In our Nottingham hub we have unique facilities, including fragrance, shower and shaving booths, for capturing the experience of Household & Personal Care products whilst controlling external variables.
Of course, often you’ll want to test your products in their natural consumer environment. You can take advantage of our consumer community and we’ll conduct home use tests for you in an agile and cost-effective manner.
Want to know more ? Please do contact us.