Investing in improving the quality of your products increases consumer sales. But what should you improve and how should you go about it?
Understanding precisely what consumers like and, equally importantly, what they don’t like about your products, provides an opportunity to improve product quality and thereby increase sales and market share.
If you also deconstruct your key competitors’ product attributes, in terms of what drives liking and disliking, then you can differentiate your products and communicate their strengths.
The clever bit is really getting under the skin of what product elements actually drive consumer liking and which are essentially just seen as features. To achieve this, a combination of our expert sensory profiling with consumer ratings and attribute scores will reveal where the real opportunities are for quality improvement.
Want us to help you improve your products ? Then please contact us.