The SD Consumer Community™ is an active database of 16,000 (and counting) consumers that we draw upon to conduct research for our clients.
The community is managed in-house which means that we can rapidly recruit and set-up bespoke client sub-communities.
We conduct both qualitative and quantitative research within the community, at all stages of the innovation pipeline, testing a broad range of stimuli: early-stage ideas, product concepts, packaging and product user experience in consumers’ homes.
Of course, an expectation from a community is speed. If this is a key priority for you then we can turn tactical research around in 24 hours.
Having access to consumers via our SD CommunityTM also means that you can strategically track industry trends, changing attitudes and behaviours over the longer term. By doing this, you can stay ahead of the competition and gain the foresight needed to act fast and first.