FAQ: Our Consumer Community

FAQ: Our Consumer Community

For all other enquiries, please contact our team directly: recruitrd@sensorydimensions.com


Some of the most commonly asked questions about becoming a volunteer are answered below.

Who are we?

Sensory Dimensions is a consumer testing agency. We work with manufacturers of food, beverage, household and personal care products to help them understand what consumers like and dislike about their products and how to improve them.

How does it work?

When we are recruiting for a new study, a member of our Recruitment Team will contact you. They will ask you a series of questions (a screener) which will determine if you are suitable to take part. For example, if we were running a test on pizza, we may only want to recruit people who buy and eat pizza on a regular basis. The screener will therefore ask you a series of questions about your eating habits. If at the end you are suitable to take part we will offer you a choice of times on a specific date.

If you don't want to or can not participate that is fine...all our studies are voluntary and the choice if yours. However, if you do agree to take part and then find that you are unable to attend for any reason, please call to cancel or rearrange so that we can make sure we have enough people to meet the client's requirements.

How often will I be contacted?

We aim to invite you to take part every few months but this can vary depending on how busy we are and the type of people we need for our studies.

What happens to my personal data?

If you apply as a volunteer consumer, Sensory Dimensions asks for your explicit consent to hold your personal data, so that we may invite you to participate in research on consumer goods, for example food, drinks, home, personal and healthcare products. We will hold your personal data for a period of five years after your last interaction with us. You may withdraw your consent at any time by contacting us.

Our full privacy policy, along with information on how to contact us, can be viewed here.

We have introduced additional measures to ensure safe working practices for our staff and consumers. Our Covid-19 Health and safety policies can also be viewed here

Am I eligible to take part?

Sensory Dimensions are a Market Research Society Company Partner, demonstrating our commitment to quality research. To produce meaningful and representative market research data for our clients clients, research is carried out on a small number of consumers who belong to a target segment. The target segment is different for each piece of research and is defined by age, gender, income, brand awareness, frequency of buying a particular product, flavour preferences, whether or not they shop in certain supermarkets and many other factors.

The target segment that we recruit for our studies is always determined by the client company, and not by Sensory Dimensions. In order to qualify for a study, consumers are screened to ensure they are the correct target for the research, which is why we ask questions about eligibility, including age, gender etc during our screeners.

Will I be paid?

We pay a typical rate of £10-15 per hour to cover your expenses but this can vary depending on the study. For all studies in Reading and Nottingham we pay in electronic LoveToShop vouchers

Payments for all postal/online studies will be made in electronic vouchers.

Where will I need to go?

Our Nottingham site is near to Tesco, Top Valley. 

Reading Centre (Head Office)
Unit 5, Danehill
Cutbush Industrial Park
Lower Earley
Nottingham Centre
F1 & F2 or B4 & B5
Southglade Business Park

You will not be required to visit one of our sites for postal and online studies.

How do I sign up?

Please complete our consumer sign up form. All data is held in accordance with the Data Protection Act.

Where can I find additional information?

Reading:    0118 207 5990 or recruitrd@sensorydimensions.com

Nottingham: 0115 975 8728 or recruitnt@sensorydimensions.com

Our Facebook pages will give you information about new studies.

Following the announcement given by the UK Government concerning changes coming into effect on 14th September 2020, we have taken additional steps to protect our staff, consumers and sensory panel members.

The Rule of Six

  • Consumers arriving onsite for studies will be directed into a socially distanced queue zone, up to a maximum of 6 people.
  • Each group of 6 will be guided to a separate panel testing room where they will remain for the duration of their visit.

Temperature checks and health questionnaire.

  • Each group will be temperature checked before entering the building.
  • Anyone with a raised temperature (over 38C) are asked to leave the facility and will not be permitted access.
  • We continue to ask the health questionnaire to all onsite visitors. 

If you have any questions or concerns, please contact Nicola Stendhurst, our Health and Safety Officer on Nstendhurst@sensorydimensions.com.