SAM-Sensory Dimensions at Eurosense – Sept 2022

SAM Sensory and Consumer Research and SAM-Sensory Dimensions will deliver oral presentations at Eurosense this week.

This event, the 10th European Conference on Sensory and Consumer Research, is being hosted in Turku, Finland.

In line with the conference focus theme ‘A sense of earth’ Sensory Dimensions’ Director Simon Hails will be presenting ‘Using Research Design to Minimise the Environmental Impact of your Product Development Process’.

Lise Dreyfuss, Innovation Manager at SAM, will be giving an oral presentation ‘Increasing validity, consumer insights and return on research by integrating gamification into sensory and consumer research studies’.

The SAM workshop, ‘Consumer Involvement in Research. Know your Consumer!’ takes place on Thursday 15th September at 7:45am – 8:45am. We will discuss together our findings on topics such as:

> Is it true that consumers, who are frequently recruited from a database, are no longer naïve?

> What can be done and what can we expect from AI in sensory and consumer research: textual artificial intelligence, voice-bots, instant messenger services and conversational AI.

> Can we increase the quality and return on research of consumer insights and by integrating gamification into sensory and consumer research studies?

Alongside oral presentations and workshops, SAM Sensory and Consumer Research is excited present six posters at Eurosense 2022.

🔹 Conversational AI: The use of voice-bots in product evaluation. WhatSAM – Consumer Research revisited

🔹 Is it true that consumers, who are frequently recruited from a database, develop biases?

🔹 AI applied: open-ended data

🔹 Substantiation of sensory product claims through scientifically based sensory and consumer research

🔹 Drivers of Liking

🔹 WhatSAM: Dynamising sensory and consumer research

If you are attending the event next week, come and say hello!  Find us on stand 15 and 16.

For more details about Eurosense 2022: Home: 10th European Conference on Sensory and Consumer Research, Turku, Finland (elsevier.com)