Supporting Claims for Cosmetics in Consumer Context
The Challenge
To support the claims of a “Long Lasting, High Volume, mascara, Suitable for people with Sensitive Eyes”.
The Solution
- A home user trial amongst 100 regular users of mascara who were self-reported as having sensitive eyes. Over a period of 2 weeks, respondents wore the mascara at least 5 times and did not remove or reapply for 24 hours on at least two occasions.
- They reported the impact of the mascara on the length, volume and definition of lashes throughout the trial, and reported the ease of application and non-clumping nature of the mascara.
- Participants were asked if they experienced any irritation to the eyes when wearing the mascara.
The Outcome
- 80% of users agreed that the product improved the volume of their lashes and that these effects lasted all day.
- The mascara was found to be easy to apply without clumping.
- Very low irritation reports among participants supported the suitable for sensitive eye claim.
- The product claims were supported.
