To develop a winning day and night facial cream for this crowded market.
Using OptiMap+™, a range of prototype and in-market products with a variety of skinfeel characteristics were fingerprinted by our sensory panel and tested by target consumers.
The Consumer Segmentation, Drivers of Liking and Modelling analyses of OptiMap+™ identified the combination of sensory properties for a new cream that would appeal to the maximum number of consumers and satisfy their demands for day and night facial moisturiser.
The formulation team received a clear definition of the target Sensory Fingerprint for the new cream.
The sensory panel assessed ensuing development prototypes. By defining the fit of each to target and modelling consumer appeal, significant savings were made in both development time and consumer research costs.