UAL London College of Fashion at IFSCC 2020

UAL London College of Fashion at IFSCC 2020

University of Arts (UAL): London College of Fashion, in conjunction with University of Brescia, Italy and Sensory Dimensions, are delighted to have had a poster presentation accepted at the 31st IFSCC Congress in Yokohama. 'Beauty and Happiness: Pushing Boundaries' was the theme for the 2020 IFSCC Congress which was held as a virtual event due to the worldwide coronavirus pandemic. The scientific programme brought together diverse speakers, including Nobel Prize winner Yoshinori Ohsumi Ph.D and was stresmed across seven time zones. The Conference was split into three focus channels: Cutting-Edge Life Science, Future formulations and Functions and Novel Concepts, all of which discussed technology advancement and trends in the beauty industry.

Lead author, Gabriella Daniels (Cosmetic Science Research Group, London College of Fashion) presented our poster 'Artificial intelligence and sensory assessment of hair assembly features: A combined approach'. This study compared the sensitivity of human perception with that of classification algorithms and machine learning, when applied to human hair tresses. The study concluded that AI has enhanced ability to differentiate between several hair features that prove challenging for people to assess and provides a more sophisticated assessment of hair appearance. Human evaluations corroborate the AI assessment successfully when based on a 3D-view of the hair, however when conducted from from a single viewpoint human assessment is limited and less sensitive to the more subtle shape and volume effects resulting from shampoo and conditioning treatments.

Sensory Dimensions contributed to this research by using our sensory panellists and experience in hair care product assessment to evaluate treated hair tresses. Please talk to us if you are interested in harnessing our expertise for your personal care product or pack testing.

During the Spring 2020 Lockdown we carried out a survey amongst our Consumer Community to explore how their use of Personal Care and Beauty products was changing. You can read a summary here.

If you would like the full report or have questions you need a quick and cost-effective answer to please get in touch about our consumer survey services.