Assessing true reactions

Assessing true reactions

Sensory Dimensions continue their collaboration with University of Reading supporting interactive learning for the final year Food Science students.

Adapting a practical demonstration for online learning within the Consumer Attitudes to Food Quality module, our Sensory team led a discussion around the principles of Implicit Testing, its benefits and advantages, and how it can be used to complement explicit testing techniques to understand what consumers really think.

Students then applied these theoretical principles and developed their understanding through completion of an implicit test followed by a presentation of their findings.

Want to learn more Implicit Testing? Our team explain more about what Implicit testing is, benefits and advantages of Implicit testing and how it can be used to understand what consumers really think in this short video.