Sugar Reduction Day

Sugar Reduction Day

Sugar reduction

Sugar Reduction Day

Sugar reduction is a central focus in both the food and drink industries and provides many new challenges for product development.

It has been a key topic at many international conferences such as Food Matters Live last November, but since then there have been several significant developments, including the recent sugar tax on drinks in the UK, which was announced in March this year.

We are holding a one day event on Sugar Reduction, on 14th July 2016, at the Grand Connaught Rooms, Holborn, London. It promises to be an exciting, but relaxed day of talks and discussions about sugar reduction; product reformulation; sugar substitutes; and the role of sensory evaluation and consumer research in supporting the process. It will be informal with plenty of opportunity for networking.

Attendance at this event is by invitation only and we only have two spaces left.

This event is now closed.


10.00 Arrival and coffee

10.30 Welcome from Sensory Dimensions

10.45 A sweet tooth: a genetic disposition or a learned behaviour? Lisa Methven, University of Reading

11:15 What does the consumer think and does behaviour match attitude? Tim Eales, IRI

11:45 Coffee Break

12:00 Practical and sensory challenge with Doux Matok

13:00 Lunch (provided)

14.00 Sugar reduction in foods and beverages; not as easy as you might think Mike Lindley, Independent Consultant

14:30 Reducing sugar and maintaining taste – new innovations. Sarah Billson, Synergy Flavours

15.00 Q&A, Closing remarks from Sensory Dimensions

15:15 Close