Sensory Dimensions at Food Matters Live 2020

Sensory Dimensions at Food Matters Live 2020

FoodMattersLive was transformed into a virtual event for 2020 but this did not detract from the unique cross-sector two day occasion which brings together professionals and innovators from the food, drink and nutrition industry. The online programme included over 150 speakers over 5 streams of live webcasts and roundtables exploring latest consumer trends in the food and drink industry.

Unsurprisingly, the impact of COVID-19 dominated the agenda with valuable insights on consumer health and wellbeing, innovative ingredients, sustainability plus NPD in packaging design.

Consumer interest in immunity and the link with gut health has accelerated with the pandemic shining a spotlight on this worldwide. Consumers are seeking more 'functional foods' which claim to positively impact their health and wellbeing and are embracing products with natural immune boosting ingredients. 

Environmental concerns and sustainability issues continue to hold significance with consumers. Increased awareness of the impact food production has on the environment is driving green initiatives like refillables, eco-friendly packaging and food waste reduction as consumers adopt a more 'good for me is good for the earth' attitude. 

Plant based innovation is still a key trend as consumers are continuing to adopt more flexitarian or plant based diet. COVID19 has fuelled this further with reduction in meat and diary and consumers opting for more alternative plant based offerings.

2020 has been significant in highlighting food safety as an area of interest for consumers.  Short supply chains and traceability are driving the demand for locally sourced products rather than crowded supermarket shopping as well as the desire for community connections, opting for visiting smaller local outlets and farm shops. Demand for home delivery has increased as well as customised meal kits delivered direct to the consumer as a mechanism to reducing links in the supply chain.

FoodMattersLive delivered a full online programme with engaging webcasts providing opportunity to explore the challenges facing the food and drink industry in 2020 and beyond.