IFST Sensory Science Group at SD Nottingham

IFST Sensory Science Group at SD Nottingham

Last week the IFST Sensory Science Group hosted their December discussion forum at Sensory Dimensions, Nottingham.

This lunchtime event 'Noel, Narrative and Numbers' was well attended and expert speakers guided the group through the complexities of data presentation, examining approaches for effective and engaging communication in a world where there is a saturation of information. Our speakers, Lauren Rodgers, Sensory and Consumer Research Consultant, Sam Knowles, corporate storyteller, and Charlotte Austin, a communication coach & behavioural therapist; led the group through a journey of how to use memorable evidence-based stories and contemporary methods to display statistics to convey research findings.

Presentations were followed by an energetic discussion on what we had heard followed by lunch, all with a festive theme.

Thank you to all those who attended, we look forward to future IFST SSG events in 2020