Navigating the Innovation Funnel

August 25, 2021

Today’s consumers demand more from their product choices but the sensory experience remains key to consumer satisfaction. Context, personal, sensory and a host of other factors affect why consumers choose particular products.  Therefore, aligning product concepts with desirable consumer experiences is critical to success. At Sensory...

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Poster winners at Pangborn!

August 16, 2021

Our Pangborn research poster, in collaboration with our partners QiStatistics, "The theory that would not die… should we let it live?” - a case study on historical consumer datasets to investigate the potential benefits of a Bayesian approach in each setting. ...won 'Best Poster' in the Sensometrics and Data Science category at Pangborn...

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