News

Navigating the Innovation Funnel

August 25, 2021

Today’s consumers demand more from their product choices but the sensory experience remains key to consumer satisfaction. Context, personal, sensory and a host of other factors affect why consumers choose particular products.  Therefore, aligning product concepts with desirable consumer experiences is critical to success. At Sensory...

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Poster winners at Pangborn!

August 16, 2021

Our Pangborn research poster, in collaboration with our partners QiStatistics, "The theory that would not die… should we let it live?” - a case study on historical consumer datasets to investigate the potential benefits of a Bayesian approach in each setting. ...won 'Best Poster' in the Sensometrics and Data Science category at Pangborn...

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Pangborn 2021

July 21, 2021

The 14th Sensory Science Symposium will take place online and on demand hosted from Vancouver during 9-12 August 2021. The programme will be themed around 'Sustainable Sensory Science' and will cover a wide range of topics through live-stream presentations, video meetings and poster exhibitions. Topics to be covered during the 4 day event...

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New opportunity at Sensory Dimensions

July 14, 2021

Sensory Dimensions want to recruit a skilled & enthusiastic Sensory Panel Leader to join our Reading team. The role offers: The opportunity to work with top global food and drink brands Training to develop your skills in sensory science A supportive, fun and challenging workplace with first class sensory facilities Full career...

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Latest Food and Beverage trends

July 08, 2021

Sensory Dimensions attended an NPD Food & Drink online conference last week to catch-up on the latest industry trends. We thought we would send you headlines on what are still important trends across the industry and what’s growing: Sugar reduction is not going away. Sustainability is becoming a ‘must do’ rather than being a ‘nice...

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Payroll Giving Quality Mark 2021 - Gold Award

June 21, 2021

Sensory Dimensions is proud to have received the 'Payroll Giving Quality Mark Gold Award' for 2021. During the last year we have seen, more than ever, how important the incredible work of charities is to deliver vital support to those who need it within our communities. The COVID pandemic and associated restrictions has impeded many traditional...

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Sensory Dimensions at Innovation Asia

June 17, 2021

Sensory Dimensions was presenting live at the Food Innovation Asia Conference (FIAC) 2021 this week (17th June, 2021). The event was held virtually, hosted in Bangkok, with the 2021 theme “Food Innovation and Sustainability through Bio-Circular-Green Economy”.  Jane Randall, Programme Manager, discussed 'Product Assessment During the...

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Welcome to Gemma Cudjoe - Qualitative Research Director

June 13, 2021

Sensory Dimensions is excited to announce that Gemma Cudjoe has joined the agency to lead its Qualitative practice. Gemma joins from Mars-Wrigley where she worked for over 20 years as a Qualitative research expert, focusing on sensory, product and packaging research solutions. She has delivered a wide range of multinational projects from the...

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The Best Claims Webinar.....Ever?

May 18, 2021

Sensory and product claims provide a compelling way of differentiating brands in a crowded market, highlighting points of difference against competitors and affecting sales. Increasingly, claims are being used in product promotion to increase stand-out and brand appeal but....   ...What constitutes a valid claim?...   ...How can you ensure...

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