A new era of innovation and creativity has arrived at SAM!
Our brand-new research unit Creative Hub helps develop brands and products with real purpose and relevance for consumers.
True innovation stems from an in-depth understanding of consumer needs. Our unique approach combines sensory science with advanced qualitative research tools and creative thinking, delivering insights and learnings that are fresh and compelling – and that inspire your development processes.
Contact [email protected] to find out how Creative Hub can support your current innovation projects.