Manufacturers are having to switch to new ingredients due to difficulties in supply from overseas markets. This is enforcing changes to recipes and formulations. There is a risk to sales if the taste is different and less liked by consumers.
If you are finding yourself in this situation, there are several research solutions available to help. For example:
If there is a noticeable difference in taste and consumer experience then insight can be used in communications to help mitigate any surprises and manage consumer expectations. Our Qualitative research expertise can be integrated with the above approaches to understand how consumers describe the new formulations and how they feel about them emotionally.
If we can be of help in these new, challenging, times then please don’t hesitate to get in touch for our advice.