Effective claims provide a compelling way of differentiating your brand against competitors, increasing product stand-out and brand appeal whilst informing consumers about the performance and sensory aspects of your product.

But what evidence is required to ensure that your claims are reasonable, robust, and actually deliver on their promises?

Consumer and Sensory tests offer rich insights to help authenticate sensory claims. Our experts at SAM can:

  • design the most relevant tests to substantiate powerful claims
  • create reliable and valid dossiers to support fair, ethical, and transparent claims
  • select the most impactful claims for on-pack communication

Join our next webinar ‘Claim your benefits’, on 26th April to find out how to deliver powerful claims consumers can trust!

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