• How do consumers interact with your product or packaging?

  • Does this experience impact their perception of your brand?

  • And how does this change over time?

Capturing consumer behaviour and attitudes directly in the moment of truth has always been a challenge – but WhatSAM enables you to do exactly that.

WhatSAM is our innovative consumer research solution, utilising instant messaging services like WhatsApp to dive into consumers’ everyday lives and collect real-time feedback on your product, packaging or brand.

WhatSAM is a multi-media data collection approach that allows you to:

  • Assess products, packaging and brands anywhere and anytime – without any limitations.
  • Connect with consumers repeatedly at different times and track changes over time.
  • Analyse text, voice, images, videos & emoticons to fully understand consumer attitudes and emotions, using an intuitive communication platform: the consumers’ own smartphones.

SAM will be organising a series of FREE webinars showcasing our innovation programme. Join our first one: “WhatSAM” to find out how to boost your research!

Register Now