Where is your value? In your Product, your Brand or your Packaging?
Sensory preferences, brand and packaging all contribute to the value your product offers the consumer.
Measuring consumers’ perceived value on criteria such as liking, brand promise, packaging, social impact, value for money or personal ethics enable R&D and Marketing to focus on renovation priorities. SAM Value Scoring assesses all these factors – providing you with a holistic picture of your product’s strengths and weaknesses and precise recommendations to optimise the overall product performance.
‘SAM – Value Scoring’ is the second in the series of free webinars on innovation.
Join us on 15th March to find out how to predict product success.
Register your place.