Interest in the area of gut health continues to soar as consumers strive to boost their immune system. The coronavirus pandemic has acted as a trigger, enhancing consumer awareness on digestive health and its impact on overall health and well-being.

The projected market size of digestive health products is expected to reach USD 57.54 billion by 2025.  According to SPINS data the digestive health industry currently stands at approximately US$1 billion dollars with the market dominated by popular ingredients like probiotics, prebiotics and digestive enzymes.

It is understood that globally about a quarter of consumers suffer from lower digestive health issues with 50% of consumers going further and claiming that this has a moderate or even severe impact on their overall health (Euromonitor International’s Health and Nutrition Survey 2020).

Our one-hour webinar will delve into consumer awareness around digestive health, its impact on overall health and well-being and what actions consumers are taking to support it.

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