Cost of Living Research – October 2022

During 2023 retailers, manufacturers and consumers have witnessed soaring costs across the industry.

SAM-Sensory Dimensions commissioned their own research to explore consumer behaviour and investigate where consumers are looking for value for money, whether they are switching branded items for own label and where they may be spending more. Our main focus was on the impact of attitudes towards the primary meal occasions.

Breakfast is critical for starting the day right and signals the start of activities. People rely on a consistency of routine which helps to find their focus. As consumers look to be more cautious around their grocery spend, they are evaluating their product and brand choices. This short video gives a synopsis of the initial insights we gathered from our qualitative research in regards to BREAKFAST.

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