Selecting the Optimum variety
- To select those broccoli varieties with maximum appeal to the UK consumer and gain insight into the sensory drivers and barriers to broccoli consumption that would guide future breeding programmes.
- Using SensEyeTM, the flavour, texture and appearance of seven varieties were defined and measured by our Sensory Panel. Consumers rated their appeal in a Central Location Test. Consumer Segmentation analysis identified the varieties with the widest universal appeal as well as highlighting those that were more polarizing.
- The top performing varieties were clearly identified as well as those varieties that would be less acceptable to consumers. The sensory work provided a clear understanding of why each variety was liked or disliked enabling the design of a breeding programme that focused on maximising the preferred and reducing the less desirable flavour, texture and appearance characteristics.