Reformulating RTD Chilled Coffee
- Our client had redeveloped its vegan RTD coffee in response to consumer feedback. There was a need to validate that the changes offered an improvement to current users and would attract non-users to the brand thereby supporting the decision to launch.
- Product DimensionsTM testing in 3 countries amongst the target group (UK, Netherlands and France) compared current to new. Research explored impact and fit to brand (blind and branded assessment). In one market, a competitor benchmark was included.
- The new formulation performed better than current in all 3 markets and had a higher Purchase Intent and better fit to brand. These findings gave confidence in the decision to launch.
- Research also identified areas where the flavour could be further optimised and gave clear direction to Product Development as to how to implement these changes.