Reformulating RTD Chilled Coffee

Reformulating RTD Chilled Coffee

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The Challenge

  • Our client had redeveloped its vegan RTD coffee in response to consumer feedback. There was a need to validate that the changes offered an improvement to current users and would attract non-users to the brand thereby supporting the decision to launch.

 

The Solution

  • Product DimensionsTM testing in 3 countries amongst the target group (UK, Netherlands and France) compared current to new. Research explored impact and fit to brand (blind and branded assessment). In one market, a competitor benchmark was included.

 

The Outcome

  • The new formulation performed better than current in all 3 markets and had a higher Purchase Intent and better fit to brand. These findings gave confidence in the decision to launch.
  • Research also identified areas where the flavour could be further optimised and gave clear direction to Product Development as to how to implement these changes.

 

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